Use Suitable Font

Using a font size that your audience has to strain their eyes to see is a total turn-off, especially for mobile users. It is very important to choose a font size that your audience would see without difficulty. Also, when the font size appears too large, it may affect the reaction the ad is meant to trigger. 

Show More, Tell Less

You don’t have to explain everything in the ad, sometimes, it’s better to just show. The human brain gets more intrigued when it figures something out from a visual. Ads that show more and tell less tend to be more successful at capturing your audience’s attention. However, in an attempt to show more and tell less, care has to be taken to avoid showing irrelevant stuff. As that would not only be a turn off but it could also fail to pass your message to your audience.

Consistency 

In advertising, consistency is one of the major keys to success. It’s okay to expect a huge breakthrough with your ads but the breakthrough may not come immediately. You need to be consistent with your ad plans and follow them for the stipulated time. 

The more people see your product strategically popping up at one point or the other online, the more it gets engraved in their memory. So, keep at it and watch your product get more popular by the day. 

Combine Colors Carefully

Being one of the most culturally diverse nations in the world, you have to consider what color means to different ethnic groups. It is crucial for one to carefully combine colors when advertising to a Nigerian audience. This is to avoid looking diabolical or repulsive to some Nigerians. 

Avoid Long Text

Most Nigerians are always in haste to scroll through, so they tend to avoid anything that will take up their time. You should bear this in mind while creating an ad. If the ad is filled with lots of text for them to read through, they will immediately move past it. 

Keep your copy as short as possible and watch the wonder it would do for your business. After being in the world of digital marketing for over 10 years, we can tell you that this does not apply to Nigerians alone. Human beings are usually in haste when scrolling through and the moment they see an ad, it only takes a second to attract or repel them. 

You know exactly what a long text would do to them. 

Use Hyperbolic Expression 

It’s okay to exaggerate the benefits of your product. It doesn’t mean that you are lying about your product, you only emphasized a feature of the product that many people look out for. However, care has to be taken to avoid laying false claims about your product. 

Sometimes, all it takes is a huge flaunting of the benefits of your product in an ad, and purchase action will be triggered in the audience. Advertisers know that they apply it more often to land more sales.

Follow the principles of Design 

Apart from being careful not to combine colors that will make your product appear diabolical to any ethnic group in Nigeria, there is more. Color can be carefully combined to pull more attention. When combining colors for your visuals, apply the principles of design to come up with a masterpiece.  

Use Premium Quality Visuals 

Have you tried viewing any graphics of poor quality? First, there is something boring and repulsive about low-quality visuals that may make your product appear like a subpar product. With high or premium-quality visuals, your product is beautifully presented clearly. 

Take Home 

What is the essence of an ad if it does not drive traffic to your website and increase sales? Follow the guides in this article to be able to place strategic ads to boost your business. Remember, every ad is supposed to capture your audience’s attention, so no dulling with your ads.